NDTV Profit Brand Studio

The Objective

Highlight the emergence of Industrial Internet Of Things (IIOT) as the driver technology of the future.

Re-inforce the positioning of GE as a global leader in IIOT and the “World’s leading digital industrial company”

Create impactful content to showcase the consumer impact of GE’s IIOT vision and use execution appealing to a broader audience.

The Approach

  • Build a campaign that showcases the consumer impact of GE’s IIOT vision, which is relevant for India
  • Adopt a user-funnel driven, storytelling approach to depict the power of a new IIOT driven world for consumers - On-Site, Social
  • Employ interesting formats beyond articles - digital video, data-rich infographics, consumer polls to appeal to a broader audience set

The Solution

  • Re-imagining the future – Multiple formats for engagement
  • 1st Interaction: Setting the “Re-Imagining” theme, high-value homepage launch
  • Knowledge Hub: Landing destination for consumers, visually appealing for intact
    • Evolution of Content from Introductory to In-depth
    • Evolution of Content from Infographics to Articles to Videos
  • Articles – Native consumption environment, to enhance messaging impact
  • Onsite – Premium High SoV Inventory, clutter free quality content environment
  • Social Engagement focussed across facebook, LinkedIn, twitter

The Campaign

Re-Imagining the Future

A Multi-format Content With High Digital Amplification

The Outcome