The Objective
Aims to decode and discuss key issues influencing future of living in Indian urban zones, through insights from experts in technology, urban planning, and real estate
The video series and e-book also aims to focus on communicating some of the path breaking initiatives executed or planned by Purvankara
Create impactful multi-format content and promote on BQ.com, social assets & across the web and hosted on a dedicated microsite
The Approach
- UrbaNext, by Bloomberg Quint and Puravankara, aims to decode the future of living in Indian urban zones
- This 6-episode series features distinguished and expert voices sharing their experience and insights on trends, challenges, and opportunities in India’s future cities
- On-Site and Social amplification through interesting video formats to appeal to a broader audience set
The Solution
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- The campaign was hosted on a dedicated content zone and amplified on other social platforms
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- The prime objective was to create awareness & Engagement with aspired target audience
The Campaign
UrbaNext
A Multi-format Content With High Digital Amplification
Content types
The Outcome
800K
Video Impressions On Social
3 Million
Video Views On Social
17.68 Million
Social Reach
524K
Engagement
3 Million
On-Site Display Impressions
10,324
Clicks on-site
