Bloomberg|Quint Brand Studio

The Objective

Creation of a content zone on BQ-highly promoted microsite where content specially curated for Intel will be hosted

Re-inforce the positioning of Intel as a global leader in technology

Create impactful content and deploy targeted execution to reach key IT decision makers

The Approach

  • Influencer content approach to create mindshare for Intel within specific B2B user communities in India
  • Bring to the fore technologies and solutions, that enable new strategies for IT modernization in order to drive business transformation
  • India-specific B2B personas (e.g. no corridor warriors but clear communities, like CIO, Head of Infrastructure and IT-Ops Specialist)
  • Curate focused content across formats such as Videos, E-Books, Infographics and Articles
  • Target Audience: CIOs, Key IT decision-makers and C-level execs

The Solution

  • BloombergQuint got on-board Nagaraj G N, renowned BFSI CIO (ICICI, Reliance Capital, Religare) now an APAC consultant for Digital in BFSI for McKinsey, as the face of the campaign
  • Created a video series in conversation with Nagaraj G N, building on though leadership gaining his experienced insight on Digital Transformation
  • Focus topics – Digital Transformation, Hybrid Cloud and Advanced Analytics
  • Curated focused content across formats such as Videos, E-Books, Infographics and Articles and hosted it on a dedicated Microsite
  • Marketing & Promotion - BloombergQuint website, offsite promotions, Facebook, Twitter & LinkedIn

The Campaign

Transform To Scale

Initiative to bring to the fore technologies and solutions, that enable new strategies for IT modernization in order to drive business transformation

The Outcome