The Objective
Creation of a content zone on BQ-highly promoted microsite where content specially curated for Smallcase will be hosted
Aims to brings various investing styles, strategies and frameworks
Create impactful content and promote on BQ.com, social assets & across the web
The Approach
- Covering key topics around investing, investing strategies etc - featuring influencers from the industry
- Curate focused content in form of interesting video formats to appeal to a broader audience set
- Target Audience: CIOs, CTOs, other ITDMs and C-level execs
The Solution
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- The campaign was hosted on a dedicated content zone and amplified on other social platforms
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- The prime objective was to create awareness & Engagement with aspired target audience
The Campaign
Next.Decoded
A Multi-format Content With High Digital Amplification
The Outcome
886K
Video Impressions On Social
3.18 Million
Video Views On Social
13.37 Million
Social Reach
258K
Engagement
4.60 Million
On-Site Display Impressions
25,597
Clicks on-site
