Bloomberg|Quint Brand Studio


The Objective

Creation of a content zone on BQ-highly promoted microsite where content specially curated for Smallcase will be hosted

Aims to brings various investing styles, strategies and frameworks

Create impactful content and promote on BQ.com, social assets & across the web


The Approach

  • Covering key topics around investing, investing strategies etc - featuring influencers from the industry
  • Curate focused content in form of interesting video formats to appeal to a broader audience set
  • Target Audience: CIOs, CTOs, other ITDMs and C-level execs

The Solution

    • The campaign was hosted on a dedicated content zone and amplified on other social platforms
    • The prime objective was to create awareness & Engagement with aspired target audience

The Campaign

Next.Decoded

A Multi-format Content With High Digital Amplification


The Outcome