NDTV Profit Brand Studio

The Objective

Create an impactful memorable brand film for ‘Product of the year’ that engages the audience by sparking dialogue.

Highlight the value of the 'Product of The Year' award recognition

Amplify content to build salience among intended target audience with specific platform targeting

The Approach

  • Adopt a styled & smart, high impact edit and unconventional treatment of the video

  • The video also sought to showcase the stronger differentiation that Product of the Year creates for a product and brand

  • Highlight the core value of this recognition of the ward - the consumer’s choice – an independent validation that is driving shoppers faster to try out the product than other marketing tools

The Solution

  • The campaign was executed specifically on LinkedIn and amplified on other social platforms

  • The prime objective was to create awareness & Engagement with aspired target audience

  • Industry Specific Targeting - Consumer Goods and FMCG

  • Job Seniority - Senior, Manger and above

The Campaign

Product Of The Year

A Multi-format Content With High Digital Amplification

Content types

The Outcome