Bloomberg|Quint Brand Studio

The Objective

Focus on investor education + engaging audiences with the NSE story

Create rich multi-format content with top influencers in market & finance and NSE representatives

Multi-format, multi-initiative proposition spanning digital content & amplification for impact & long-term sustenance

The Approach

  • Videos: Discussion format, interview format and Face to camera
  • Podcast by subject matter experts. Promotion done on microsite, social assets and third party apps (Apple podcast, Spotify, Saavn, IVM, etc.)
  • Pictorial heavy Articles
  • Infographics

The Solution

  • Multi-format (Video + Article + Podcast) approach used to educate aspired target audience regarding categories such as Govt Bond, ETF and Commodities and integrating the NSE Product
  • The campaign has seen an overall higher engagement of more than 1.55 lac and total 5.5 million reach on social platforms
  • The campaign has reached to the aspired target audience 25-34 yrs & 35- 44 yrs who are more inclined towards investments and are looking to explore content which helps educate them in this space.
  • Paisapedia 2.0 podcast was disseminated on various podcast consuming platforms + each podcast was released with an article on BloombergQuint + social post so as to widen the awareness reach among aspired target audience.
  • Target audience on LinkedIn belong to segments which are looking to get awareness and education regarding financial products and services

The Campaign

Life Insurance Made Easy

#PaisaPedia - An initiative that makes Investing easy & Fun

The Outcome