The Objective
Creation of a content zone on BQ-highly promoted microsite where content specially curated for Accenture will be hosted
Re-inforce the positioning of Accenture as a global leader in technology
Create impactful content and promote on BQ.com, social assets & across the web
The Approach
- Multi-content approach to position Accenture as the global leader in present and future business critical technologies
- Curate focused content across formats such as Videos, Infographics, Podcasts and Articles
- Target Audience: CIOs, CTOs, other ITDMs and C-level execs
The Solution
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- The campaign was hosted on a dedicated content zone and amplified on other social platforms
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- The prime objective was to create awareness & Engagement with aspired target audience
The Campaign
Next.Decoded
A Multi-format Content With High Digital Amplification
Content types
The Outcome
4.73 Million
On-Site Display Impressions Video
6 Million
Video Views On Social
25.71 Million
Video Social Reach
1.07 Million
Engagement
300K
Page views
4.43 Million
On-Site Display Impressions Article
1.94 Million
Total Infographic Social Reach
17,831
Total Clicks On-site
