Bloomberg|Quint Brand Studio


The Objective

Creation of a content zone on BQ-highly promoted microsite where content specially curated for Accenture will be hosted

Re-inforce the positioning of Accenture as a global leader in technology

Create impactful content and promote on BQ.com, social assets & across the web


The Approach

  • Multi-content approach to position Accenture as the global leader in present and future business critical technologies
  • Curate focused content across formats such as Videos, Infographics, Podcasts and Articles
  • Target Audience: CIOs, CTOs, other ITDMs and C-level execs

The Solution

    • The campaign was hosted on a dedicated content zone and amplified on other social platforms
    • The prime objective was to create awareness & Engagement with aspired target audience

The Campaign

Next.Decoded

A Multi-format Content With High Digital Amplification


The Outcome