NDTV Profit Brand Studio

The Objective

Aims to cover all the essential details pertaining to mutual funds, voiced through industry experts, sector specialists, and fund managers

Use engaging format and amplify the same through multi-platform

Establishing itself as a holistic manual on mutual fund investments

The Approach

  • MF101 is an informative  series that  will help you understand recipe behind mutual fund investment coming from the chefs of the MF Buffet table, from the very own fund managers and analysts from Aditya Birla Sun Life Mutual Funds who are the manufacturer of the funds that help you realise your investment goals

The Solution

  • Bloomberg|Quint in association with Aditya Birla Sun Life Mutual Funds created 'MF101' - A podcast on mutual funds serves as a beginner's guide for young investors, irrespective of a background in finance

  • 12 Informative Podcast Series Revelling The Recipe Behind Mutual Fund Investing - Anupam Gupta, CA & personal finance influencer 

  • Focus topics – Outlook 2019, Debt Fund Diversity, Risk Management, FOF, Emerging Sectors etc

  • Marketing & Promotion - Across podcast distribution platforms like IVM, Apple podcast, Saavn, Spotify etc,  offsite promotions, Facebook, Twitter & LinkedIn

The Campaign

MF 101 Podcast

An Informative Podcast Series With Chefs of the Mutual Funds

The Outcome