NDTV Profit Brand Studio

The Objective

Position ‘Life Insurance’ as one of the most important strategic thrust area for personal finance planning

Comprehensive initiative to raise awareness about the criticality of protection among the mass affluent Indians

Lead this agenda with client& deploy across multiple platform and formats –Web & Social

The Approach

  • LIFE INSURANNCE MADE EASY a customized 360 degree investor education initiative first time in India
  • Disruptive integration & premium properties association blended with powerful custom properties

The Solution

  • A short video featuring to enlighten the viewers with a ‘Life Insurance Tip of the Week’
  • The ‘Life Insurance Tip of the Week’, to give expert advice focused on Life Insurance, Financial planning etc
  • Curated focused content across formats - Videos & E-Books and hosted it on a dedicated Microsite
  • Marketing & Promotion - BloombergQuint website, offsite promotions, Facebook, Twitter & LinkedIn

The Campaign

Life Insurance Made Easy

Tip of the week video series, article and ebooks

The Outcome