Bloomberg|Quint Brand Studio

The Objective

Highlighting the spirit of entrepreneurship with a “Never Stop” attitude towards growth

Showcase how protection & planning for future risk is a key attribute for an entrepreneur

Amplify the content through digital & impactful video engagement with India’s top young entrepreneurs

The Approach

  • Build a campaign that focuses on protection and planning for future risk and is relatable and impactful
  • Adopt a storytelling approach to highlight the spirit of entrepreneurship with a Never Stop attitude
  • Employ interesting video formats to appeal to a broader audience set
  • Multi-format + Interactive ‘Campaign’ | Broader, visually engaging content | India-focused content, highlight local relevance for audience
  • Highly targeted amplification on BloombergQuint website and social assets

The Solution

  • The first edition of Aegons of Business led by Govind Ethiraj featured youth entrepreneurs, with a storytelling approach to highlight the spirit of entrepreneurship with a Never Stop attitude

  • On-Site, Social Employ interesting video formats to appeal to a broader audience set.

  • The series spans across several categories including business, sports, fashion and entertainment

  • The show aims to understand their unique philosophy, and the insights their journeys have led them to

The Campaign

Aegons of Business

Dream big. Dare to fail. NEVER STOP.

A Multi-format Video Series Targeted At Millennials

The Outcome