NDTV Profit Brand Studio

The Objective

Build powerful surround content for Accenture Business Journal for India 2022

Sectoral insights into transformation via digital

Ensure audiences see Accenture as leader in digital.

The Approach

  • Engaging conversations around digital with India's top CIOs and Business Leaders

  • Each episode deals with an individual sector -- e.g., Energy, Retail, Media, etc.

  • As Accenture customers, leaders being profiled also provide powerful testimonials.  

The Solution

  • 6 sector specific conversations around the intersection of digital and business.
  • Each conversation carried as a video, podcast and text article.
  • Marketing & Promotion – BQ Prime, Facebook, LinkedIn, YouTube, Twitter, dedicated hub to house all content, targeted campaigns run across social.

The Campaign

Business Journal of India

Insightful Conversations On Digital Transformation With India’s Top Business Leaders

The Outcome